What kind of jewelry shoppers are you?

What kind of jewelry shoppers are you?

After numerous studies, it became clear that the most important factor in determining when and where a person will buy jewelry is his feelings towards the product, and it is not related to his age or income. The most important factor for choosing a jewelry store is...
What are the internationally recognized diamond certificates?

What are the internationally recognized diamond certificates?

There are several global certificates from leading diamond industry ratings: GIA, HRD, IGI and EGL, but the most stringent and most famous of them is from the American Institute of Gemology. The seller can improve his profit by giving you certificates from less...
What are treated diamonds?

What are treated diamonds?

Processed diamonds are diamonds that are changed to make their looks more beautiful and attractive. There are two types of diamond treatment; Artificial and natural. Why are diamonds treated? Diamonds are usually treated to make them more attractive, to remove small...
Do you know what fluorescent diamonds are?

Do you know what fluorescent diamonds are?

When the diamond is exposed to ultraviolet lighting and emits a visual glow called fluorescence, the glow is usually blue “neon”, and this condition is called “f fluorescence “, and it’s found in more than 30% of the diamond. Fluorescence does...
4 ways to compare between real and fake diamonds:

4 ways to compare between real and fake diamonds:

Have you ever gone to buy diamonds and wondered if the diamonds you’re going to buy are real or fake, and you try to find out the truth about that stone you bought, learn simple ways to find out! 1.Breathing test: The original diamond stone distributes heat. The...
The truth of brown diamonds or Chocolate Diamond.

The truth of brown diamonds or Chocolate Diamond.

Recently, a significant increase in interest in brown diamonds or known as chocolate diamonds has been observed. But the truth about chocolate diamonds is not as beautiful as some think. Get to know the secret of the industry . Brown diamonds are not bad. If you like...