After numerous studies, it became clear that the most important factor in determining when and where a person will buy jewelry is his feelings towards the product, and it is not related to his age or income. The most important factor for choosing a jewelry store is confidence in the jeweler.
Accordingly, jewelers were divided into the following categories:
1.Emotional Shopper: A shopper loves high-quality emotional jewelry, looking for pieces that last and inherit. This person loves the idea of sharing diamond ownership, and understands the characteristics of a diamond stone accurately before purchasing it.
2.Gift Shopper: A shopper loves to buy to give what he bought as a gift. He does not know much about jewelry and does not enjoy learning and shopping experience. But he knows it is better to buy some jewelry from a trusted store.
3.Elegant Shopper: This shopper loves to buy shiny pieces clearly in the jewelry he buys, often wears jewelry, and thinks about it as part of his daily appearance.
4.Influential Shopper: This customer buys jewelry for others or himself, uses jewelry to show his position, and cares a lot for the jewelry brand. This type of customer is very important because of its effect.
5.Practical Shopper: This shopper loves to buy jewelry and does not mean its high value, so he often buys a large number of jewelry at a very reasonable price, for him the jewelry is the practical jewelry he can wear every day.